Sunday, March 4, 2012

Fundraising Tips ~ How To Get Students, Friends of School, Community, Parents, Local Media, Social Networks, Local Retailers Involved!





School Fundraising Ideas

Get the Whole School Involved in Fundraiser!
The best way to meet your school’s fundraising goal is to get as many students and teachers as possible to participate in the school fundraiser! We’ve identified four proven keys to increase fundraising participation: Vision, Individualization, Communication and Recognition

Vision: Why You Want to Raise Money
The first step is to make sure your students know specifically why you’re raising funds. To help the students see exactly what your fundraiser will do, break the amount of money you want to raise into a specific item or items.
Will this particular school fundraiser help buy 12 new computers, pay for the football program, or help repair the school roof? Break down the money you want to raise into specific terms to help students see exactly what each school fundraiser will do. Also show how many items each student needs sell to reach your fundraising goal.

Individualization: All Students are Unique!
You know as well as anyone that your students, teachers, and parent volunteers are NOT all the same even though you are brought together by a common cause your school. They have different personalities, attitudes and natural strengths. When it comes to school fundraising, individual personalities will determine how a parent or teacher will participate.

Utilize students natural talents. Your school has the bold and the shy students; those who want to reach out to everyone in the school, those that like to help out behind the scenes, those who could spend hours talking on the phone, and those who prefer to stay in touch with everyone by email. Have your students, teachers, and parents use their personality and unique communication style to contribute to your school fundraiser in a way that maximizes their results.

Communication: Keep Everyone In the Loop
It’s been proven that when you communicate and educate, your school’s fundraising participation and performance increases significantly. Send notes home with students before, during, and near the end or your school fundraiser. You can keep everyone in the loop with a Fundraising Communication Schedule.

Fundraising Communication Schedule

Two Weeks Before Your Fundraiser Begins:
• Hold a meeting or send an email to let everyone know about your upcoming school fundraiser

At The Start Your Fundraiser:
• Hold a ‘kickoff’ assembly to get everyone motivated and started on their fundraising activities
• Teach students about the product and the best way to sell it

Throughout Your School Fundraiser:

• Create Fundraising Thermometer poster to fill in to show your daily progress
• Send home notes or emails to keep your fundraiser fresh and on everyone’s minds

At The End of Your Fundraiser:

• Update your students, teachers, and parents and let them know how much was raised and the good is going to do!


On Final Day Of The Fundraiser: Host A School Wide After School Coffee & Jazz Mixer for Teachers, Parents, Friends, Community For Final Sales Push And Encore Orders To Be Placed!

Recognition: Thank You! You’re Doing a Great Job!
Recognition can increase participation and motivate your students to do their best. Receiving praise for outstanding performance is exciting and providing incentives to motivate young sellers to shoot for the top is a powerful way to increase your school fundraising profits.


More School Fundraising Ideas - Sales Tips to Help Sell Your Fundraiser!

When you fundraise with The Coffee That Pays Schools Fundraising, your school Fundraising Representative will work with you and recommend the best fundraising sales techniques that match your school’s unique needs.

Here’s a highlight of fundraising selling techniques that work with the The Coffee That Pays Schools Fundraising. Take advantage of our Sales Teams countless years of fundraising experience, with these proven sales tips and selling techniques for school fundraisers:

Sales Techniques for School Fundraisers
Have Each Student Set Individidual Goals
More than anything else, the success of your fundraiser depends on getting all of your students involved. Hold a kick-off assembly to start your fundraiser. If you are selling a product like Coffee... it’s easy. Simply ask each student to take home an order form, and try to sell 5 each-one for their family, two to friends, and two to relatives!


Announce on Your School Marquee
Announce your fundraiser on your school marquee in front of your school or hang a banner announcing you have Coffee, Tea & Cocoa for sale to help your school.


Use the Mini Market Approach (Middle School and High School)
Ask students to think about where they’ll be the next two week and whom they’ll see (during the fundraiser). Everyone has a unique set of people they know to offer The Coffee That Pays Schools to friends, family, co-workers, etc.


Email Expands School Fundraiser Reach

Grandparents, aunts, uncles and close family friends are more than happy to help school children raise money for their school. Parents can send emails to ask out-of-town family and friends to help your school fundraiser. The Coffee That Pays Schools Fundraising feature easy-to-use email tools so students and parents can quickly send a pre-written email that is customized with their information to supporters who live far away. Your school fundraiser earns credit on all online sales. Ask about our pre written letters parents and students can email and blurbs to post on their twitters and facebook accounts.

Set Kids up for Success with a Selling Script
If a student is selling Gourmet Mocha for her school fundraiser, suggest saying, “These coffees are good my neighbors say they no longer go to Starbucks!” Or, if selling the Green Tea, students can say, “Mom, I know you’re really tired tonight. Why don’t you buy this Green Tea an watch how good you'll start sleeping every night, plus you'll help my school fundraiser!"

Fundraise on Your School Website
When you partner with The Coffee That Pays Schools Fundraising, we invite you to link to your web site and or you will receive a custom link to incorporate in your school’s online initiatives. Putting this link on your school website or in your school newsletters is an easy way to reach a lot of families with little effort!
Clicking on the link will take your fundraising supporters to the The Coffee That Pays Schools Fundraising. webpage that is customized with your school fundraiser information. Your school earns fundraising dollars for each book sold online!

Organize a Pre-sale Fundraising Campaign
The earlier in the school year that you start your school’s fundraiser, the more opportunities you have to sell and the faster you can reach your fundraising goals. For example, your students can take orders in advance of theThe Coffee That Pays Schools Fundraising.then deliver boxes of coffee, tea and or cocoa soon as they’re available.

Fundraise at School Events
Have a table and supply of The Coffee That Pays Schools Fundraising. available at sporting events, concerts, fall open houses, etc. Announce your fundraiser and let everyone know the great cause you are raising money for. This can really help your school sell more and achieve your fundraising goal.

Use Online Social Networks (High School Fundraisers)
Your students can update their Facebook and Twitter accounts with information about your school fundraiser. People can buy online to support your school. It’s an easy way to raise more money from out-of-town friends and relatives. Clicking on the link will take people to your schools linked that’s customized with your school’s information. Your school fundraiser earns profit for each book sold online!

High School Sales Tip:


Have students look through The Coffee That Pays Schools Fundraising. products and offer their favorite offers - perhaps its the latte or the hot cocoa!

Know the Right Time to For School Fundraising
Holidays and exams are generally not ideal times for fundraising drives. Academic success is the priority for kids in school, and fundraisers should never interfere with that. Parents will also appreciate your consideration, and support the fundraiser more enthusiastically.

Ask Parents Who Own Local Business to Help
Check to see if any of your student’s parents own a local business: local retailers, hair salons, auto repair shops or restaurants. Ask if they put a display on their counter and sell for your school. Retailers in particular look for ways to help with local school fundraising efforts.

Leverage the Power of Public Relations
Have your school take advantage of free publicity. Send out a press release out about your school fundraiser to the local newspapers. Expanding your reach to a wider audience can generate additional interest and money for your school’s fundraiser.

Host a School Fundraiser Telethon
Your school can host a fundraising telethon for maximum impact. It’s as easy as dialing the phone and asking the local community to support your school by purchasing The Coffee That Pays Schools Fundraising products.

Get Parents, Teachers & Kids Involved
Ask other parents and teachers to help with your school fundraiser. The old adage, “many hands make quick work” is especially true with school fundraising. At a minimum, you’ll want volunteers to help with promotions/communications, tallying and distributing orders to make your school fundraiser a snap. Older students can also be a big help. Ask teachers if 1-2 students in their classrooms can help with collecting orders, making posters and product deliveries. Include the Cost in Your Tuition (Private Schools and Preschools) Eliminate the work of planning, organizing, and running a fundraiser by including the fundraising cost in your school’s tuition! Include the cost of one or two boxes of coffee in your student fees. Explain to families that they can keep them, give as gifts, or sell to friends and family. Your fundraiser is complete in just one step.

We are committed to your fundraiser’s success. In addition to providing your group with proven sales techniques, you’ll also receive free customized marketing materials for your school and professionally designed fundraising posters, flyers, and more. See ‘Advertise Fundraiser’ for samples of these marketing materials.


School Fundraising Ideas
Advertise & Promote School Fundraisers
In the ‘Sales Tips’ section, we highlighted several sales techniques to maximize your product fundraiser sales. Some of fundraising sales techniques can be enhanced with advertising and public relations.

Utilizing our teams fundraising experience, we’ve created materials to help you advertise your school fundraiser!

Keep in mind that these examples are generic. When you fund raise with The Coffee That Pays Schools Fundraising, your school will receive a variety of marketing and advertising materials that are totally customized for your school fundraiser!
Here’s an example of the marketing and advertising materials that are available to your school through The Coffee That Pays Schools Fundraising.

School Flyer
School Print Ad
School Poster
School Letter To Parents


Try Our Delicious Coffee, Teas & Cocoas Today!
Visit Our Fundraising For Schools Home Page
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Frequently Asked Questions